Optimize Your Site for Technical SEO in 2022:Technical SEO has been an important part of any site optimization strategy since the very beginning, but much of its importance has been overlooked by many marketers and business owners in the past few years due to the increased focus on more traffic-oriented forms of optimization like content and advertising.
Still, it’s as important now as it was then and will be even more so in the future. Here’s how to optimize your site for technical SEO in 2022, along with some helpful ways to stay on top of this growing trend today.
Long-Term Benefits of Technical SEO
Sometimes, Technical SEO checks can be expensive or time-consuming. But there are long-term benefits, too. If you follow good Technical SEO best practices, search engines like Google will be able to find and crawl your site quickly and easily. Plus, they'll love you because they trust that your site is easy to navigate. All of these factors will lead back into good rankings - not just now but also a few years down the line as well! You'll want to take care of Technical SEO now so it doesn't bite you later.
It's better to get ahead of things than scramble later on when something goes wrong with your site. Remember: Technical SEO is all about making sure Google has an enjoyable experience when crawling your website. A happy search engine means higher rankings and more traffic, which means more customers (and more revenue!). By taking care of Technical SEO now, you're giving yourself an edge in gaining high rankings five years from now. This post walks through some checklists to help make sure your Technical SEO holds up over time. We have checklists for websites, eCommerce sites, blogs, social media pages, local business listings and more! Check out our checklist here. The checklist isn't complete yet - we're working on adding even more items soon! Stay tuned!
Who Should Use This Checklist?
Technical SEO is complicated stuff and it’s difficult to know where to start when optimizing your site for technical SEO success. Our Technical SEO checklist is designed specifically for bloggers looking to boost their organic traffic through proper implementation of Technical SEO best practices.
The Four Pillars of Search Engine Success
You’ll want to do each of these pillars right, or else you won’t be successful. These are: content creation, technical on-site optimization, link acquisition and marketing. You can also think of it as having your technical base covered that is, making sure your site has no glaring technical issues as well as putting content online that people want to read. It's not enough to just publish content; you have to market it like crazy if you want anyone other than family members and friends to ever see it.
And lastly, once you've created all that content (and even during the process), you'll want to start building quality links from trusted sources back toward your website(s). This will help drive traffic back to your pages and increase your search engine rankings over time. In a nutshell, technical SEO is about ensuring that your site works properly, both now and down the road.
That means it needs a solid foundation built with modern web standards so that you don't run into any trouble with search engines when they update their algorithms or add new features. You should also make sure there aren't any technical errors on your site that could harm its performance or worse, get you banned from Google altogether!
Last but not least, you need to make sure there's plenty of great content out there for search engines to find content that users will enjoy reading too! This pillar encompasses every aspect of creating awesome websites optimized for search engines.
What Does Google Want from Us?
Google has just updated their technical search engine algorithms to include things like messaging, progressive web apps and sites. Because of that, more than ever it is important for businesses to learn about how these things work so they can help their site get ranked higher.
This is where Technical SEO comes into play. Technical SEO refers to best practices that will boost a site's rankings with Google, instead of traditional tactics like keyword stuffing and other forms of black hat strategies that could ultimately cause a site to be penalized by Google’s algorithm.
If you are looking to keep your business safe from penalties while also keeping up with what Google wants from us, then here are some Technical SEO techniques that you should try out!
The Latest Trends in Technical SEO
Sometime around June 2017, Google announced that they would be experimenting with new ways of ranking websites. Their goal was to reward sites that were easy to access and use by a variety of different devices and screen sizes. Technical aspects such as load times, scaling, text size, and more now play a huge role in how search engines rank pages.
The good news is these technical aspects are relatively easy to control if you know what you’re doing. If you are running an eCommerce site or want your website optimized for multiple devices, it’s important that your business invest in understanding technical SEO so it can stay ahead of trends and provide a better user experience overall.
Here’s a list of technical SEO techniques that will help keep your business relevant in 2022 1. High-quality images: We all love high-quality images on our favorite blogs and social media platforms, but did you know that Google actually uses image quality to determine how well a page ranks? While there isn’t much information available on exactly what high-quality images means at this point, it seems like using large images that don’t take too long to load (and are appropriate for your content) is key.
For example, a photo gallery might not work as well as individual photos when viewed on mobile devices because each image takes longer to load individually than it does when loaded into one gallery.
8 Ways To Improve Your Website For Technical SEO
Here are eight ways that you can start improving your site’s technical SEO:
1. Ensure a Mobile First Strategy
2. Optimize Images
3. Remove Render-Blocking Resources
4. Avoid using Flash 5. Use AMP
6. Minimize Duplicate Content
7. Gather Audience Data
8. Build High Quality Backlinks Technical SEO is a niche in itself
but if you keep up with it, it could make a big difference in your site’s rankings over time and even if Google updates things like page speed or GA(google analytics) you’ll have done everything possible to remain on top of your game!
There’s so much involved in technical SEO and many tips aren’t all needed right away or ever at all depending on what stage you’re at, who your audience is and how well established your site already is.
A Guide to Mobile Crawling & Indexing
When it comes to optimizing your site, mobile might feel like an afterthought—after all, it’s not really a factor until you publish a website. However, Google has been changing that over time with mobile-first indexing and more user-friendly search features for smartphones.
This can mean major changes to how you optimize your site and whether or not your current SEO tactics will even work! To prepare yourself for mobile optimization in 2022, take advantage of these technical SEO techniques now. If you want to make sure your site is ready for change, follow our technical SEO checklist. Then you can rest easy knowing that when (or if) mobile indexing takes off, your business won’t be left behind.
It's worth noting here that tactics is plural here but only one item was given as part of each sentence another pet peeve of mine. That said, I'd do something like
1) Write a technical SEO checklist and follow it before publishing your site;
2) Focus on these specific elements when optimizing your site now: title tags, meta descriptions, mobile friendly design, internal linking and social media engagement;
3) Take advantage of these technical SEO techniques now: mobile-first indexing and more user-friendly search features for smartphones;
4) If you want to make sure your site is ready for change (in 2022), take advantage of these technical SEO techniques now: write a technical SEO checklist and follow it before publishing your site. Etc...
10 Tips to Prepare For Page Speed Indexing (Accelerated Mobile Pages)
Page speed is an essential element of a fast, high-quality mobile experience and can also have a substantial impact on your rankings. Google confirmed it’s rolling out page speed indexing in 2017.
This update is related to both desktop and mobile, meaning that if users perceive your site as slow, even if it isn’t eligible for inclusion in mobile search results yet, you risk dropping from page one on all devices. With accelerated mobile pages (AMP) on their way out, page speed will become even more important than ever before.
Migrating To HTTPS? Here’s What You Need To Know!
There are lots of reasons why you might consider migrating your site from HTTP to HTTPS. For example, you may be considering switching simply because it's a good security practice and there’s a lot of confusion about how Google views HTTPS. But moving your site is a big undertaking and could have real consequences if you don't do it right.
Before deciding whether or not it's worth making that switch, here’s what you need to know about what it means and how technical SEO will change if HTTPS becomes more commonplace. This guide should help you make an informed decision.
Moving your site to HTTPS isn’t as simple as flipping a switch. If you run WordPress and most other CMS platforms, you'll likely just need to update some configuration settings before redirecting traffic from HTTP to HTTPS. However, on sites built with custom code (or otherwise on static HTML), you'll also have to re-upload any images that aren't hosted securely on HTTPS servers.
Similarly, if your entire site runs through analytics software such as Google Analytics, much of which still doesn't support secure protocols such as https:// at all times, then navigating options like protocol-relative URLs (// instead of http://) or upgrading every part of your tracking scripts can get complicated quickly.